The SilverSun solution was to produce a 3D computer-generated animation blending live footage, info graphics, facts, figures, images and more. Every component of the 8.5-minute animation was designed around clearly communicating the importance of the suite of three Hobart Class Destroyers, the most capable warships ever operated by the Royal Australian Navy.
One AWD Alliance partner, Raytheon Australia, had worked with SilverSun Pictures for 15 years and knew we had what was needed to make the animation look as real as possible, with every detail portrayed accurately.
Detailed research and briefings, meticulous project planning, multiple revisions to meet the needs and objectives of the three alliance partners, and focus testing were all involved in ‘getting it right’. The technical knowledge, skill, capability and experience of each member of our team was paramount. High levels of security were also required to deal with sensitive material.
It took nine months to produce the animation, because of the layers of complexity and large number of people involved in its approval. Once launched, however, the 3D animation became an immediate success. It has had well over 100 000 views on YouTube and had 45 000 views on its first day.
The project instilled such confidence in the AWD Alliance, that SilverSun Pictures was selected to produce additional material, including video for its christening and launch, including the ‘Techport Showcase’ for the South Australian Government.
Curious to see the 3D animation? https://www.youtube.com/watch?v=kwUvIDyQACE