SilverSun combines its story telling experience, cinema experience and technical expertise to new technology projects. The team doesn’t replace content; it adapts it to another way of entertaining and interacting with the viewer. In doing so, SilverSun can quickly create a shared environment and an immersive experience for clients, taking their communications to a whole new level.
Raytheon Australia’s next generation customer engagement centre here in Canberra is a great example. Called ‘the Cave’, the gigantic installation features 72 large video screens positioned in a 320-degree arrangement. Its virtual environment brings Raytheon’s technology and solutions to life, allowing engineers and defence customers to walk through 3D virtual mock-ups of a layout before procuring any physical equipment, eliminating risks and saving time and money on design changes.
What was needed for the 72 video screens was content. SilverSun used existing footage shot previously for Raytheon and incorporated it into the Cave’s virtual word with 3D technology.
Guests at the official opening of the Cave also watched the Defence minister cut a virtual ribbon with a virtual pair of scissors, a fitting way to open a new generation technology.
SilverSun’s approach adds to what already exists, saving clients like Raytheon time and money. The approach can quickly catapult clients into a new and exciting way of communicating with audiences. Anything SilverSun has done in 3D can be economically transformed into virtual reality. It’s a new tool with many benefits.