Smiles all round - for self-managed super

Challenge

Self-managed superannuation. It’s a topic that makes many yawn. But it’s important that Australians ‘get it’ because super is here to protect the country’s future. So how does one transform a dry subject like super, into an interesting one—in a contemporary way that communicates complex, technical information easily and accurately?

That was the challenge SilverSun Pictures was presented by the Australian Taxation Office (ATO). Adding to the challenge was the diverse nature of the target audience. Australians of all walks of life have to have super, by law. That means dealing with a large number of industries, across many interests and ages.