Be honest.. is this fair? - Australian Taxation Office/CouchCreative

The Australian Taxation Office required a series of viral style videos that discuss issues around the cash economy. They needed to be engaging and sharable. SilverSun developed the concepts with CouchCreative and includes destroying a ute with an 8 tonne wrecking ball. The media placement company thought that 10,000 views was optimistic but the ‘Tradie’ viral has currently had over 135,000 views.