Supercaps

Australian Taxation Office

Carrying on from our work on the Self Managed Super Funds (SMSF) series for the Australian Taxation Office, another branch of the ATO asked us to develop a series of 6 animations about Super for Individuals that would happily sit alongside the SMSF videos but have their own distinct look and feel. As part of the design process, we developed ‘Super Pig’. A character and this was then adopted by the ATO and used for a variety of additional brand collateral.